This privacy policy ('Privacy Policy') sets forth our commitment to respect your online privacy and recognize your need for appropriate protection and management of any Personal Information (as defined below) you share with us. The Privacy Policy applies to our Services available under the domain (hereinafter referred to as the 'Website/App'). By visiting the Website/App or going through the Privacy Policy, as detailed below herein, you agree to be bound by the terms and conditions of this Privacy Policy.

The words 'you' or 'your' or 'User' or 'Customer' as used herein, refer to all individuals and/or entities accessing or using the Website/App for any reason. The words 'we' or 'us' or 'our' or the 'Company' as used herein, refer to the Living Roots Diagnostic and/or any permitted assignees.

This Privacy Policy describes the information, as part of the normal operation of our Services; we collect from you and what may happen to that information. Although this policy may seem long, we have prepared a detailed policy because we believe you should know as much as possible about the Website/App, Services and our practices so that you can make informed decisions.
By accepting the Privacy Policy and the Terms of Use, which prescribes terms and conditions for use of Website/App or availing Services, you expressly consent to our use and disclosure of your Personal Information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and is subject to Terms of Use and the terms not defined here, have their meanings ascribed to them in the Terms of Use. This Privacy Policy and the Terms of Use are effective upon your visit of our Website/App or you going through the same. We encourage you to read the terms of the Privacy Policy and the Terms of Use in their entirety before you use the Website/App or avail of our Services.

We are extremely proud of our commitment to protect your privacy. We value your trust in us. We will work hard to earn your confidence so that you can enthusiastically use our Services and recommend us to friends and family. Please read the following policy to understand how your Personal Information will be treated as you make full use of our Website/App / avail our services.
For the purposes of this Privacy Policy, the term 'Personal Information' shall mean any information that may be used to identify you including, but not limited to, (i) first and last name with salutation, a home or other physical address and an email address or other contact information, whether at work or at home, (ii) age and gender (iii) correspondence address (iv) physical, physiological and mental health condition (v) sexual orientation (vi) Medical Records and History (vii) Biometric Information (the amount of information you choose to keep confidential is entirely up to your discretion; you may enter as much or as little information as you choose, except for the information which is mandatorily required).The information essentially required for conducting the test may be gathered at the time when the patient gets registered at any authorized centre of the company.
2.Information we collect

When you use our Website/App, we collect and store your Personal Information. Our primary goal in doing so is to provide a safe, efficient and customized experience to our Users. This allows us to provide services and features that most likely meet your needs, and to customize our Website/App to make your experience safer and easier. Importantly, we only collect Personal Information about you that we consider necessary for achieving this purpose.
Additionally, we also collect the location data of our (i) service provider personnel / phlebotomists when the website/app is running in the foreground or background of their mobile device through GPS, IP address, to track theirtrips to our Customers location and keep them updated about our Phlebotomists real time location status (ii) Customer from their mobile devices through GPS,if they enable us to do so, as to reach their serving location accurately and also to enhance your use of our apps, including to improve pick-up locations, enable safety features, and prevent and detect fraud.

In general, you can browse the Website/App without telling us who you are or revealing any personal information about yourself. To fully use our Website/App, you will need to register using our online registration form, where you may be required to provide us with your contact and identity information and other Personal Information as indicated on the forms throughout the Website/App and complete the Registration Process. Once you give us your Personal Information, and initiate Registration Process, you are not anonymous to us. Where possible, we indicate which fields are mandatorily required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature on the Website/App, unless we require it so.

We may automatically track certain information about you based upon your behaviour on our Website/App. You agree that we may use such information to do internal research on our Users' demographics and medical history to better understand, protect and serve our Users. This information is compiled and analyzed on an aggregated basis. This information may include, but is not limited to, the URL that you just came from (whether this URL is on our site or not), which URL you next go to (whether this URL is on our Website/App or not), your computer browser information, and your Internet Protocol ('IP') address.

We use data collection devices such as 'cookies' on certain pages of the Website/App to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. 'Cookies' are small files placed on your hard drive that assist us in providing our services. We offer certain features that are only available through the use of a 'cookie'. We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are 'session cookies,' meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the Website/App and you may be required to re-enter your password more frequently during a session.